Why Is Everyone Going Mobile?

 The days of "Mobile is the future" are past now! Here are a few facts and stats to get you started:


There are approx 6.8 billion people on the planet, out of which 5.1 billion own a phone but only 4.2 billion own a toothbrush!

By 2015 the number of mobile devices will be equal to earth's population

There are a few countries that have more mobile subscriptions than people (Source: MMA, Mobile Marketing Association)

While it takes 26 hours for the average person to report a lost wallet, it takes 68 minutes for them to report a lost phone (Source: Unisys)

There are more mobile phones on the planet than there are TV's. (Source: Jupiter)

70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)

61% of mobile users who find your business while searching online end up calling the business

Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates

- 59% of those users end up stopping into the business


- 50% of the mobile users who found your business online end up converting into a purchasing customer


The future has arrived and mobility is the most sought after disruptive technology after Internet. Enterprises are now compelled to include mobility in their corporate strategy. Organizations which are still neglecting the criticality of implementing mobility are becoming obsolete and are no longer in position to compete with agility. On the other hand, enterprises with a well laid out scheme for adopting mobility have increased their business on multiple fronts. Today, it is difficult to imagine a successful e-commerce company without a mobile app strategy in place.


Similarly, education has witnessed an increasing usage of tablets and other connected devices for a better learning experience. And we are not just talking about playgroup games; even doctors and engineers use mobile applications to simplify complex scenarios in real time.


Enterprises are also benefiting from the mobile revolution. May it be BYOD (Bring Your Own Device) to private/in-house mobile app stores, mobilabonnement are slowly adopting mobility. A few benefits of introducing mobility in an enterprise are:


More control and flexibility of processes at the same time

Reduced response time

Better security

Enhanced employee satisfaction

Reduced operating costs

All these benefits add up to larger balance sheets and increased market reach. One of the companies that has been very successful in integrating front and back-end systems through a mobile platform is Air Canada. It developed an app that enables customers to check their flight status and obtain electronic boarding passes. The information provided through the app is delivered in real time, so that it is available to agents and customers at the same time. The app has had over 1.5 million downloads and was ranked number two overall in the Apple App store in Canada a week after its release. As a result of the successful app rollout, Air Canada was able to reduce its per-check-in costs by 80 percent. This is an example of a proper thought out strategy of implementing enterprise mobility.


Mobility is not only restricted to smart phones, tablet PCs and app stores. Even basic facilities like SMS or can be employed for including mobility. BAM or Business Activity Module is a similar approach in which special events like delivery /receiving important goods, stock threshold measurement or any important update in the database is directly sent as an SMS to the concerned authority. This enables easy monitoring of processes without the need of a data connection. This mobile strategy relieves the management of security issues of BYOD as well as the hassles and overhead cost of maintaining an in house app store.


Thus the mobile is here, and it's here to stay as an integral part of the growth story for many different organizations across the world. There are innumerable reasons and success stories available: enough to convince any organization that mobility is no more a luxury but a basic need for future growth. In case your organization has not started yet, now is the time to find out what kind of mobile strategy/scheme suits your organization, before it's too late to implement.

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